Research suggests that providing excellent customer experiences is key to strengthening organizational brands through positive endorsements and good reviews from customers. According to a study by Walker 2020, 80% of organizations that think they provide superior customer service only 8% of their customers feel the same way. In order to promote a good customer service practice in the University, Jomo Kenyatta University of Agriculture and Technology (JKUAT) through the Centre of Professional Studies, organized a customer service training for staff members who directly deal with university’s clients. The trainees included secretaries, clerks and administrators. In his... Continue reading →
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